Brand Development Questionnaire

Please take the time to fill out the Questionnaire below as it will better assist us in creating a brand that more accurately, appropriately and effectively represents your business.
What is the chosen name for the brand?
Why has it been chosen?
What are the products and services of the business?
Does the business have a positioning statement?
- Yes
- No
A positioning statement helps someone who is seeing your brand for the first time to understand who you are and what you do.
What is it?
Would you like us to come up with a tagline or positioning statement for you?
- Yes
- No
Would you like the tagline or positioning statement to say in essence? (Just a description in your own words)
Who are your target audience?
"What keywords would you say encapsulate the essence of your brand? eg: Corporate, Sophisticated, Friendly, Masculine, etc."
Who are your competitor brands?
Are there any brands in particular, whether in your industry or not, that you resonate with and particularly enjoy the design of?
Do you have any predispositions with regards to preferred colour? Colours you do or do not like?
Do you have any predispositions with regards to symbology?
Are there any general comments with regard to your business or new brand that we are creating, that you would like to make us aware of, which you believe would help us to better understand and meet your expectations?