SEO

Search Engine Optimisation (SEO) is the organic form of marketing which ensures that your site is ranked highly with search engines. Organic, in that there is no fee (like with PPC) to get to the top. Instead the web site is literally “optimized” for the search engines to find them first for the relevant searches. There are a number of methods which add to the optimisation of a site, most of which will be covered without charge as part of Brand Infusion web design packages.

The Difference between SEO and PPC

It is important from the outset to differentiate between SEO and PPC (Pay Per Click). The two can be confused, as both of them will aim to achieve a top ranking for your site in search engines. Here is a table to extrapolate some of the main differences:

Organic SEO

No upfront fees required.

Builds traffic to site over time (can take months).

Effects last for the life of the website content.

Companies spend about 15% of their online marketing budget on organic SEO.

Click here to learn more about “how search engines work”

Pay Per Click

Pay as you go.

Immediate traffic booster.

Effects last only while you continue paying for keywords and ads.

Companies spend about 85% of their online marketing budget on PPC.